LEXUS HAS WON THE "BEST ENTERTAINING" AWARD AT THE MILANO DESIGN AWARD COMPETITION.
Lexus has won the "Best Entertaining" award at the Milano Design Award Competition for its "Lexus – A Journey of the Senses" exhibit at Milan Design Week, the world's largest design event. Lexus is the first automaker to win this award.
Now in its 5th year, the Milano Design Award, organized by cultural association Elita, is the only official award dedicated to the best installations of Milan Design Week. The Milano Design Award recognizes the best overall exhibits as well as individual winners in five categories (Entertaining, Tech, Sound, Impact, E-commerce). The winners are chosen among all exhibitors present at the Milan Design Week in the various districts throughout the city.
The exhibit was designed by two internationally acclaimed artists: space designer Philippe Nigro and chef Hajime Yoneda, who added a tasting experience to the sensory journey. The fruit of this collaborative approach from very different artists created a truly unique experience that left a deep impression on many visitors.
A two-minute interactive, virtual walkthrough video of the exhibit is now available on the Lexus International website, at the following address: http://www.lexus-int.com/lexus-design/virtual-journey/.